New Zealand EPA bans the use of PFAS in all cosmetic products

The New Zealand EPA (Environmental Protection Authority) has taken a significant step in enhancing the safety of cosmetic products and protecting public health with the recent ban on “forever chemicals”. This decision marks another advancement in the country’s ongoing commitment to environmental sustainability and chemical safety.

Understanding PFAS
“Forever chemicals,” scientifically known as per- and polyfluoroalkyl substances (PFAS), are a group of synthetic chemicals that have been widely used in various industries since the 1950s. They are noted for their resistance to heat, water, and oil, making them popular in products ranging from non-stick cookware to water-repellent fabrics and firefighting foams. In the cosmetic industry, PFAS have been used to improve the texture and durability of products like foundations, mascaras, and lipsticks. However, the very properties that make PFAS so useful also make them highly persistent in the environment and in human bodies. They do not break down easily, earning them the moniker “forever chemicals
In New Zealand, the definition of PFAS includes any substance that contains at least one fully fluorinated carbon atom, except for gases and substances that contain only fully fluorinated carbon and hydrogen atoms. This definition underscores the country’s stringent approach to managing these chemicals, reflecting their commitment to both public health and environmental protection (New Zealand EPA, 2024).

The EPA’s Ban on PFAS in Cosmetics
Closely based on the European Union (EU) Cosmetics Directive 76/768/EEC the European Chemicals Agency (ECHA) released a proposal to restrict the manufacture, marketing, and use of PFAS chemicals on 7 February 2023. Although the EU initiative is still in the proposal stage, now NZ is forging ahead with the update to the Cosmetic Products Group Standard, to become one of the first countries to implement such a PFAS ban. In a decisive move. The New Zealand EPA has banned the use of PFAS in all cosmetic products effective:
– By December 31, 2026: The import and manufacture of cosmetics containing PFAS will be prohibited.
– By December 31, 2027: The sale and supply of cosmetics containing PFAS within New Zealand will be banned.
– By June 30, 2028: All existing PFAS-containing cosmetic products must be disposed of.

This regulation is a proactive measure to mitigate the potential health risks associated with these chemicals and to prevent environmental contamination. The ban reflects New Zealand’s precautionary approach to chemical management, prioritizing the health of its citizens and the environment.

The new regulation prohibits the manufacture, import, and sale of cosmetic products containing PFAS. This includes products like makeup, skincare, hair care, and other personal care items that may have previously contained these harmful substances. Manufacturers and retailers are required to comply with this ban, ensuring that all cosmetic products on the New Zealand market are free from PFAS.

Impact on the Cosmetic Industry
The ban on PFAS in cosmetics will have a significant impact on the cosmetic industry in New Zealand. Manufacturers will need to reformulate their products to exclude these substances, a process that may involve extensive research and development to find suitable alternatives that maintain the desired properties of the original formulations. Retailers will also need to review their inventory and ensure that all products comply with the new regulations.

While this transition may pose challenges, it also presents opportunities for innovation. The move away from PFAS can drive the development of safer and more sustainable cosmetic products, benefiting both consumers and the environment. Furthermore, the ban aligns New Zealand with international trends, as many countries are increasingly regulating or phasing out PFAS in various applications.
Benefits of the Ban

The New Zealand EPA’s ban on PFAS in cosmetic products offers several significant benefits:
Health Protection: By eliminating a known source of PFAS exposure, the ban helps reduce the risk of associated health issues for consumers.
Environmental Safety: Reducing the use of persistent chemicals like PFAS contributes to a cleaner environment and prevents long-term ecological damage.
Industry Innovation: The ban encourages the cosmetic industry to explore and adopt safer, more sustainable ingredients, driving progress and innovation.

New Zealand’s decision to ban PFAS in cosmetic products is a bold and necessary step towards safeguarding public health and protecting the environment. The EPA’s proactive stance reflects the country’s dedication to chemical safety and sustainability. As the cosmetic industry adapts to these new regulations, consumers can look forward to safer and more environmentally friendly products on the market.

Read the full details of the changes to cosmetic product rules

By staying informed and compliant with these regulations, businesses can meet legal requirements while contributing to a healthier and safer future for everyone. For assistance with New Zealand SDS and label compliance or to have your chemical documentation reviewed/authored, contact Nexreg today.